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Stuart Winchester on 'The Wachusett Wire' Podcast
A behind-the-scenes look at how 'The Storm Skiing Podcast' is made.
A couple of weeks ago, Wachusett PR Manager Chris Stimpson asked me to join him for an episode of the ski area’s Wachusett Wire podcast. We talked a bit about skiing, but he was mostly curious about how The Storm Skiing Podcast was made and how I established it as a brand. I thought you might enjoy our conversation:
Several Storm listeners have asked if I’ll ever do a podcast about myself and my story. If I were to do one, it probably wouldn’t be much different than the conversation I just had with Chris. Looks like he just saved me (and my wife, The Storm’s editor), the hassle of editing it.
If you’re not familiar with Wachusett, it is one of the slickest ski area operations in the country. High volume but high efficiency, with reasonable prices and some of the most aggressive snowmaking on the continent. Here’s a podcast I recorded with the mountain’s president, Jeff Crowley, last year:
After I released this, I stopped by Wachusett in February - right before I broke my leg - to ski with Jeff, Chris, and the whole crew. This is a family operation, and the backroom feels like a weekend hangout at a big clan’s lakehouse - only there’s a ski hill outside instead. Wachusett has long been ahead of the industry in a number of areas, but Crowley told me an amazing story while I was there: last year, 50 skis or snowboards were stolen from Wachusett, and, using a network of cameras and license-plate readers, the team caught the thief 49 times. The system is so efficient that the losers often find the police waiting for them when they pull into their driveway. Just amazing - not only that Wachusett has set up a system that can achieve this, but that they care enough to do it.
Thank you, Chris, for the opportunity to join you on your pod. I’ll look forward to seeing you on the Polar Express this winter.