Acquisition is Alterra’s first since 2019; mountain will join Ikon Pass Feb. 20; remains on Indy Pass through 2022-23 ski season
Great analysis! Not only does this move block Vail, it also makes it that much harder for MCP to break into the SoCal market to try to attract skiers to their soon-to-expand Brian Head. I'm curious if there's any potential to revive Snow Forest. I know California environmental law is challenging, but there's little need for tree-cutting and still more water available at Big Bear.
Thanks for always going deep with details Stuart, great read. While consolidation never "feels good" this deal makes a ton of sense for Alterra.
Great in depth article on the Southern California market Stuart. I just wrote the other end of that story. Alterra desperately needs a third destination in the Northern California market, and it needs to be outside of the Tahoe market.