Well That Was Unexpected - What Alterra's Purchase of Sugarbush Means
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A little less than four months after Vail dropped an atom bomb on the East Coast ski scene with its purchase of all 17 Peak Resorts, Alterra answered with the acquisition of Sugarbush, swallowing the largest remaining independent mountain in the region and adding a 15th resort to its portfolio.
Well That Was Unexpected - What Alterra's Purchase of Sugarbush Means
Well That Was Unexpected - What Alterra's…
Well That Was Unexpected - What Alterra's Purchase of Sugarbush Means
A little less than four months after Vail dropped an atom bomb on the East Coast ski scene with its purchase of all 17 Peak Resorts, Alterra answered with the acquisition of Sugarbush, swallowing the largest remaining independent mountain in the region and adding a 15th resort to its portfolio.