Welcome to The Storm Store

Another way to support independent ski journalism

Here’s a recurring conversation between me and my wife/podcast editor over the past five years:

WIFE (in 2019): We should launch a merch store.

ME: No.

WIFE (in 2020): We should launch a merch store.

ME: No.

WIFE (in 2021): We should launch a merch store.

ME: No.

WIFE (in 2022): We should launch a merch store.

ME: No.

WIFE (in 2023): We should launch a merch store.

ME: No.

WIFE (in early 2024): We should launch a merch store.

ME: No.

WIFE (in July): We should launch a merch store. I’ll do everything and we can do print-on-demand so we don’t have to have boxes of unsold stuff stacked around the apartment.

ME: Okay fine.

WIFE (also in July): Great. Here’s a link to a Shopify site that I set up. It’s all ready to go.

ME: Thanks! You’re the best!

WIFE (in August): Can we launch the Storm Store now?

ME: Yes. I’ll get to it.

WIFE (two weeks later): Did you launch the Storm Store yet?

ME: I’ll get to it.

WIFE (in September): Can we launch the Storm Store now?

ME: Yes. I’ll get to it.

WIFE (two weeks later): Did you launch the Storm Store yet?

ME: I’ll get to it.

WIFE (in October): Can we launch the Storm Store now?

ME: Yes. I’ll get to it.

WIFE (two weeks later): Did you launch the Storm Store yet?

ME: I’ll get to it.

WIFE (in November): Can we launch the Storm Store now?

ME: Yes. I’ll get to it.

WIFE (two weeks later): Did you launch the Storm Store yet?

ME: Okay okay I’ll do it.

WIFE: Dear lord why is this so hard?

ME: Gosh I wish I knew.

Anyway here you go. Another way to support independent ski journalism. Again, it’s print-on-demand, which means your order is not arriving on your porch via drone tomorrow. It might take a few weeks. But it’s good stuff. We ordered everything to make sure it’s decent quality and it is – especially the hoodies, which are comfy and fit well. This won’t be the cornerstone of our business or anything, but it is a nice physical complement to the newsletter. And why not launch it on Small Business Saturday if it’s going to take me four months to get to it?

Enter code “GRANDOPENING” at checkout for 10 percent off.

Shop at https://stormskiing.myshopify.com/

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The Storm publishes year-round, and guarantees 100 articles per year. This is article 83/100 in 2024, and number 583 since launching on Oct. 13, 2019.