Last Chance for a Discounted Annual Storm Subscription
20% off (forever) to thank you for supporting independent ski journalism
TLDR: click through to upgrade to The Storm’s annual paid tier at 20 percent off the regular rate of $65. That’s $52 for year-round coverage of lift-served skiing – and that rate will renew for as long as you keep your subscription active (don’t worry, you can shut off auto-renew any time).
Sometimes people ask what I write about in the summer. And I’m like Dear God summer is when everything I write about happens, because I write about things like chairlifts and terrain expansions and consolidation, and ski area operators are generally too busy operating their ski areas to deal with these things from November through February.
Which is another way of saying that The Storm is, unlike most ski newsletters, a year-round enterprise. I guarantee 100 articles per year, but I usually blow way past that (last year was around 140). The news cycle slows down a bit in peak season, but it explodes in March, when all the big multimountain passes drop at super-low rates for next winter. We’re only halfway through March, but I’ve already pushed out a dozen articles this month dissecting pass offerings from operators large and small. A paywall anchors most of them, and the sale rate is your best chance to hurdle it.
This pass coverage is central at the moment, but I also heavily cover acquisitions and consolidation, the evolution of the ski industry operating model, and the stories of individual ski areas:
I wish I could make everything in The Storm free. Seriously. I love writing this newsletter, and I try to make it fun to read. And a smile is something we all want to share. But after launching this thing as a side-hustle in 2019 and building it, improbably, into a widely recognized niche news source, it has become my one and only job and basically the only thing I do. It is my life’s work. It is also a sustainable small business, but it has to be a business, because if I have to go get a job working for someone else (which I never intend to do), the newsletter would suffer for it.
So thank you for supporting independent ski journalism – or at least for considering it. I know we’ve all got infinite choices, infinite expenses, and subscription fatigue. I live here too. And I respect that every time someone makes a choice to support The Storm, I owe them the best newsletter I can produce in return.