Ski area operators met the moment – will they learn the right lessons?
SSJ: Do you think ORDA (and others?) will drop day ticket prices back down to where they were in 2021/22, or are those big jumps here to stay?
I think competitive pressures will push day ticket prices back down to normal levels - maybe not rack rate, which will continue to decline, but I believe discounts like Liftopia and BOGOs will return.
SSJ: Do you think ORDA (and others?) will drop day ticket prices back down to where they were in 2021/22, or are those big jumps here to stay?
I think competitive pressures will push day ticket prices back down to normal levels - maybe not rack rate, which will continue to decline, but I believe discounts like Liftopia and BOGOs will return.